Pixels Reports $20.75M Revenue as Paying Wallets Hit 109K

Web3 gaming got its mojo back in 2024. In the process, Pixels reported $20.75 million in revenue over the past year while reaching 109,000 paying wallets.

Daily active unique wallets interacting with Pixels reached 283,000 in December 2024 after a yearly high of around 750,000+ players in May 2024. Considering the rough bear market conditions that the crypto world has been shaking off, Pixels’ conversion rate regarding players turning into paying users is impressive.

Pixels has been rather generous with its rewards, and it has also been closely keeping track of how much of it was making its way back to the game. Pixels ended 2024 with a ROR of 0.5, indicating that for every 100 PIXEL tokens given as rewards, 50 were spent back in-game, according to an article by Luke Franks.

Higher For Longevity

While the ROR for Pixels has been trending higher, the game needs to achieve a rate higher than one to ensure profitability because the net revenue tells another story. According to Blockchaingamer, Pixels ended 2024 with a net revenue of “-10 million tokens.” The game may have the resources to sustain such metrics, but it also clearly indicates what Pixels needs to prioritize from a business standpoint in 2025.

One of the most promising developments in this regard is the success of Pixel Dungeons. This recently launched game also operates within the $PIXELS token ecosystem, and early playtests showed ROR rates above one.

Such metrics and goals may not mean much for players who are looking for the best crypto games with the highest play-to-earn potential. However, it’s essential for Web3 games to remain profitable so the developers can continue to focus on building new features and hosting new events. Pixels is an excellent example of this since its developers strive to give back as much as possible with events like the $4 million Guild Wars.