<p>Lagardère Group, the brain behind prominent lifestyle brand , ELLE, makes a move into the metaverse. According to the announcement, the move will bring ELLE to the unique multiplayer blockchain game platform, My Neighbor Alice. This means that players will enjoy a more unique gameplay experience as the blockchain gameplay will now include ELLE-branded challenges.</p><div class="raw-html-embed"><blockquote class="twitter-tweet"><p dir="ltr" lang="en">We have some news to share with the neighborhood. 🏘<a href="https://twitter.com/hashtag/MNA?src=hash&amp;ref_src=twsrc%5Etfw">#MNA</a> has partnered with ELLE – one of the world's largest fashion, media and lifestyle brand. 😱<br><br>Gamers will be able to participate in ELLE-branded experiences and quests in the future.<a href="https://t.co/PXq3Wfl43f">https://t.co/PXq3Wfl43f</a></p>— Alice (@MyNeighborAlice) <a href="https://twitter.com/MyNeighborAlice/status/1572149087276879873?ref_src=twsrc%5Etfw">September 20, 2022</a></blockquote> <script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div><p>This is a major win for both My Neighbor Alice and ELLE. Interestingly, the move into the metaverse is made possible by the top blockchain-based game builder platform, ChromaWay. Together, the partners will work on establishing ELLE in the metaverse while also exploring how other brands can do the same. Therefore, this will facilitate more brands and games to move into the metaverse. This, in turn, will help drive awareness and the subsequent creation of exciting gameplay experiences for gamers in the metaverse.</p><p>Speaking on the announcement, the acting CEO of My Neighbor Alice, Lenny Pettersson, spoke highly of the partnership with ELLE. In her own words, she said that the entire My Neighbor Alice community was “[...] pleased to be partnering with a globally recognized and loved brand like ELLE”. Adding that, this was a first-of-its-kind partnership for the blockchain game, and players will definitely enjoy having ELLE-branded quests in the gameplay experience.</p><h2><span style="background-color:transparent;color:#000000;font-family:Arial;"><strong>A Roadmap For Other Brands to Interact With The Metaverse</strong></span></h2><p>The partnership is a major move not just for ELLE and My Neighbor Alice but for the entire blockchain gaming and metaverse sphere. This is because it provides gamers with the opportunity to interact with different brands in the fast-growing metaverse sphere. Confirming this, Pettersson also disclosed that the “[...] partnership in the blockchain gaming sphere will inspire many possibilities for collaboration and creativity in the future.”</p><p>Also, the Head of Commercial Dev. at ChromaWay, Joel Satin is also of the same opinion. He disclosed that the partnership with ELLE will open up companies to the possibility of exploring “[...] brand engagement in the metaverse.” He further added that with the partnership, players will enjoy a unique new way of interacting with the ELLE brand in a completely virtual setting. And that, the partnership will be an “[...] inspirational model for other companies thinking about entering into the metaverse for the first time.”</p>

My Neighbor Alice

My Neighbor Alice is a farming NFT-game on the Chromia blockchain. You can spend your evening playing this farming simulator and earn money 

Lifestyle Brand ELLE.jpeg

Metaverse News

Players of the multiplayer blockchain game, My Neighbor Alice, enjoy a more exciting gameplay experience as Lifestyle Brand ELLE makes a foray into the metaverse.

Lifestyle Brand ELLE Makes a Foray Into The Metaverse

My Neighbor Alice

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